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We’re profitable and we’ve been profitable break-even or profitable every month since September 2007. We haven’t spent a dollar of our venture capital [~$39 million —Ed.]. We do spend a lot of money on advertising when we want to, like when we launched Farmville. We spent a couple million dollars advertising it and we’re not shy about that.
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Zynga co-founder and CEO Mark Pincus on profitability and online advertising shifting from marketing expense (“you don’t know which half gets wasted”) to sales cost (investment driven by analytics and metrics, there is no budget but only informed investment decisions)
The Profitable, $100 Million-A-Year Startup You’ve Never Heard Of
