Nov
10th
Tue
10th
Sometimes Markets Can Disappear
Like the encyclopedia market. Josh Kopelman reminds us of the creative destruction process:
Today Microsoft announced that they will be closing Encarta — an apparent victim of Wikipedia.
The product that disrupted the encyclopedia market in the nineties (Microsoft Encarta), was disrupted itself by a rush to the bottom.
Will this happen again? Old media comes to mind …
