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Slice of MIT,
ZeroHedge,
Baseline Scenario,
Tito's News
75% from insurance, loans and mortgages, lawyers (via How Does Google Make the Big Bucks? An Infographic Answer | Epicenter | Wired.com)
A very interesting presentation by Morgan Stanley on mobile internet and a few bonus charts on global economy and the US government P&L in the back.
New York Times launched a self-service adversing platform à la Google Adsense at Self-Service Online Advertising - New York Times.
Something is moving in old media land.
Zynga co-founder and CEO Mark Pincus on profitability and online advertising shifting from marketing expense (“you don’t know which half gets wasted”) to sales cost (investment driven by analytics and metrics, there is no budget but only informed investment decisions)
The Profitable, $100 Million-A-Year Startup You’ve Never Heard Of
From a good Facebook advertising platform analysis on Forbes, it seems like there is a premium on reach, rather than on precise targeting.
Generally, the promise of online advertising is targeting pitches at the precise group for your particular product. But all that precision doesn’t make Facebook much more profitable. In fact, typi
The approximately 2,300 U.S.-based Facebook users with a Harvard degree in economics fetch a meager 3 to 13 cents per click. But if you aim to advertise to all 29,000 U.S.-based Harvard graduates, Facebook will suggest a bid of 54 to 71 cents.
That’s precisely why TV advertising is still kicking. Advertisers need to reach vast audiences and niche targeting is not necessarily what they are aiming for. I am pretty sure that even Google struggles to monetize searches with lower volumes.
Instead of volume discounts, advertising commands volume premiums.
